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The world is at a tipping point. Environmental degradation, wealth inequities, and social vulnerabilities are no longer distant concerns; they are direct threats to business and economic stability. To thrive in this changing landscape, leaders must move beyond short-term profits and embrace values-driven leadership—one that safeguards planetary health, fosters social equity, and ensures long-term economic resilience. Businesses that integrate sustainability and purpose into their core strategies don’t just mitigate risks—they unlock innovation, strengthen stakeholder trust, and drive sustained financial performance.

Values-based leadership isn’t a trade-off; it’s a competitive advantage. Companies that prioritise purpose alongside profit gain brand loyalty, engaged employees, and future-proof growth. The urgency is clear. The opportunity is now. It’s time to lead business development with impact.

Module 1

The Sunway Institute for Global Strategy and Competitiveness (Sunway IGSC) conducted a series of ROI to ROV workshops across Malaysia beginning 9 August 2025, engaging over 100 industry leaders from sectors including plastics, manufacturing, services, agriculture, and high-tech (E&E).

The sessions explored how firms can enhance their Return on Values (ROV)—economic, social, environmental, and political empowerment—alongside traditional Return on Investment (ROI). Participants discussed the use of a “Corporate Compass” to align values with business goals. They shared insights on challenges, innovative business models, and opportunities for building more resilient and sustainable industries.

The workshops were sponsored by Fondation Hoffmann and InTent, and held in collaboration with the Sunway Centre for Planetary Health (SCPH).

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