Dr Hwang Li-Ann

Dr Hwang Li-Ann

  • Assistant Head - Department of Business Analytics
  • Senior Lecturer
Department of Business Analytics
  • Sunway Business School
SDGs Focus

Biography

Dr. Hwang Li-Ann is a Senior Lecturer for the Department of Business Analytics at Sunway Business School. She completed her Bachelor of Business and Commerce (Honours) and her PhD at Monash University Malaysia. As an early career researcher, her research interests include the areas of vulnerable communities, technology acceptance, subjective well-being and behavioural modelling. Dr Li-Ann is also involved in translational research projects focusing on children from vulnerable communities.

Academic & Professional Qualifications

  • PhD, Monash University Malaysia (2020)
  • Bachelor of Business and Commerce (Honours), Monash University Malaysia (2016)
  • Bachelor of Business and Commerce, Monash University Malaysia (2015)

Research Interests

  • ICT and Education in Vulnerable Communities
  • Technology Acceptance
  • Subjective Well-Being
  • Behavioural Modelling

Teaching Areas

  • Business Analytics

Courses Taught

  • Principles of Business Analytics
  • Advanced Data Visualization
  • Business Intelligence

Notable Publications

  1. Ng, J. W. J., Vaithilingam, S., Hwang, L.-A., Vasuthevan, K., Chan, J. K., & Nair, M. S. (2025). Enhancing cognitive function through ICT in low-SES Malaysian children. Acta Psychologica, 259, 105326. https://doi.org/10.1016/j.actpsy.2025.105326.  
  2. Hwang, L. -A., Vaithilingam, S., Ng, J. W. J., Nair, M., Ahmed, P., & Musa, K. I. (2024). The continuance intention to vaccinate against COVID-19: An empirical study from Malaysia. PLOS ONE, 19(4), e0301383. https://doi.org/10.1371/journal.pone.0301383.
  3. Vaithilingam, S., Hwang, L.-A., Nair, M., Ng, J. W. J., Ahmed, P., & Musa, K. I. (2023). COVID-19 vaccine hesitancy and its drivers: An empirical study of the vaccine hesitant group in Malaysia. PLOS ONE, 18(3), e0282520. https://doi.org/10.1371/journal.pone.0282520
  4. Nair, M., Vaithilingam, S., Ahmed, P., Hwang, L.-A., & Ng, J. W. J. (2022). Future-Proofing the Talent of Malaysia's Indian B40 Community for the New Economy: A Multi-Stakeholder Partnership Framework. In R. Nagappan & H. Mukherjee (Eds.), Malaysian Indians and Education: Reimagined Development Opportunities: Routledge.
  5. Ng, J. W. J., Vaithilingam, S., Nair, M., Hwang, L.-A., & Musa, K. I. (2022). Key predictors of COVID-19 vaccine hesitancy in Malaysia: An integrated framework. PLoS One, 17(5), e0268926-e0268926. doi: https://doi.org/10.1371/journal.pone.0268926
  6. Hwang, L.-A., Vaithilingam, S., Nair, M., & Ng, J. W. J. (2021). Nurturing academic enthusiasm and creativity among children from vulnerable communities: the role of computers. Behaviour & information technology, 1-20. doi: https://doi.org/10.1080/0144929X.2021.1938227
  7. Hwang, L.-A., Ng, J. W. J., & Vaithilingam, S. (2019). Social capital and subjective well-being: The mediating role of social networking sites. First Monday. doi: https://doi.org/10.5210/fm.v24i10.10130 

Professional Associations

  • Chartered Management Institute (CMI), UK - Member