Staff Profiles Department of Marketing Strategy & Innovation (3) Facet Department Tax - Business School Assistant Head (1) Professor (1) Lecturer (2) Programme Leader (1) Facet Position Sunway Business School Consumer behaviour (10) Entrepreneurship (10) Sustainability (8) Corporate Finance (4) Human Rights (4) Islamic Finance (4) Auditing (3) Business Analytics (3) Corporate Governance (3) Financial Economics (3) Financial Markets (3) Human Resource Management (3) Influencer Marketing (3) Leadership (3) Small and Medium Enterprises (SMEs) (3) SMEs (3) Sustainability Reporting (3) Sustainable consumption behaviour (3) Sustainable Development (3) Tourism (3) Banking (2) Bibliometric Analysis (2) Business Ethics (2) Child Law (2) Consumer Behavior (2) Corporate Law (2) Corporate Social Responsibility (2) Education for Sustainable Development (2) ESG (2) Experimental Research (2) Family Business (2) Family Law (2) Financial Econometrics (2) Health Economics (2) Innovation (2) Management (2) Monetary Economics (2) Organizational Behaviour (2) Qualitative Research (2) Responsible Management Education (2) Strategic Management (2) Supply Chain Sustainability (2) Sustainability Management (2) Sustainable Finance (2) Sustainable Marketing (2) Text Mining (2) Academic Success (1) Accounting (1) Accounting Education (1) Accounting ethics, fraud and sustainability of firms. (1) Accounting information systems and its impact on accounting education and practice. (1) Advanced Data Analytics and Tourist Behavior (1) Advanced Econometrics (1) Advertising Effects (1) Ageing/Senior Consumer (1) AI & Strategic Management (1) AI & Sustainability (1) AI Management (1) Analysis of labour productivity (1) Applied Econometrics (1) Applied Finance (1) Applied Statistics (1) Applied Statistics and Econometrics (1) Artificial Intelligence (1) Artificial Intelligence (1) Artificial Intelligence (AI) in Consumer Marketing (1) Artificial Intelligence and Digitalization in Business - Metaverse, VR, Web 3.0 (1) Asia Financial Economics (1) Augmented reality (1) Banking and Monetary (1) Banking Law, FinTech Regulation, and Financial Crime (1) Banking Stability (1) Behavioral Science (1) Behavioural Finance (1) Behavioural Modelling (1) Behavioural Socioeconomic (1) Big data (1) Blended learning (1) Branding (1) Business Analytics in Banking and Education (1) Business case studies (1) Business Strategy (1) Capital Market Behaviour (1) Capital Markets and Industry Studies (1) Capital Markets Structure Analysis (1) Career Discernment (1) Career Management (1) Change Management (1) Circular Economy (1) Climate Related Financial Disclosures. (1) Cognitive Dissonance (1) Commercial and International Business Law (1) Communication (1) Company law (1) Competition Law (1) Conflict Economics (1) Consumer-brand relationships (1) Consumer Psychology (1) Contract law (1) Corporate Criminal Liability (1) Corporate Disclosures (1) Corporate Diversification Analysis (1) Corporate Finance Analysis. (1) Corporate Shared Prosperity (1) Corporate Sustainability (1) Cultural Development in Borneo (1) Cultural Orientation (1) Current issues in FinTech (1) Customer behaviour (1) Customer engagement (1) Customer relationship management (1) Data Analytics (1) Database Architecture (1) Data science (1) Demography & Population Slides (1) Design Thinking (1) Destination image (1) Destination marketing (1) Development Economics (1) Development Studies (1) Digital Businesses (1) Digital Economy (1) Digitalization, FDI, and Firm Performance (1) Digital Marketing (1) Digital transformation (1) Digital transformation impact on society, organizations and individual behavior (1) Discussions on accounting standards from a developing/emerging economies viewpoint. (1) E-Commerce (1) E-Commerce / E-Business (1) E-Learning Technology (1) Earnings Management and Value Relevance (1) Economics (1) Economics Geography (1) Economics History (1) Economics of Biodiversity (1) Economics of Inequality (1) Economics of Migration (1) Economics of Religiosity (1) Edtech (1) Education for Social Impact (1) Emotional Intelligence (1) Emotion in consumer behaviour (1) Emotions (1) Employee well-being in emotionally demanding jobs (1) Employment decisions: turnover, retention, withdrawal (1) Energy economics (1) Energy Finance (1) Entrepreneurial Competencies (1) Entrepreneurship & Innovation (1) Entrepreneurship and Innovation (1) Environmental Economics (1) Environmental Psychology (1) Environmental Rule and Law (1) Equity, Money Cryptocurrency Markets (1) Ethics (1) Ethics and Fraud in the Accounting Arena (1) Ethnic Entrepreneurship (1) Experiential learning (1) Fashion Marketing (1) Financial Accounting (1) Financial Analysis (1) Financial and Business Education (1) Financial Education (1) Financial Intermediation (1) Financial Literacy (1) Financial Planning (1) Fintech (1) Firm Performance (1) Food Marketing (1) Forced Labor (1) Freight Logistics (1) Global Business Modelling (1) Global Trade and Cross-Border Commerce (1) Green Finance (1) Green marketing (1) Green Transportation (1) Halal Supply Chain (1) Health and Well-being (1) Healthcare Informatics (1) Health Management (1) High Performance Work Systems (1) Hospitality (1) Housing Economics (1) HRM System Strength (1) Human behaviour (1) Human Capital (1) Humanitarian Logistics (1) Human resource analytics (1) Human Resource Management practices and employee and organization performance (1) Human Resources Management - Selection and Recruitment (1) Human Resource Strategy (1) Human Trafficking (1) ICT and Education in Vulnerable Communities (1) Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1) Implications of tax policies and practices (1) Industrial Organisational Psychology (1) Industry Economics (1) Information Science and Management (1) Institution (1) Insurance (1) Intellectual Capital Disclosures (1) Intellectual Capital Management (1) Intellectual Property (1) International Business (1) International HRM - Expatriate and Cross-Cultural Management (1) Internationalisation (1) International production sharing (1) International tax law on cross-border transactions (1) International Trade (1) International Trade Law (1) Internet of things (IoT) (1) Islamic Accounting (1) Knowledge Economy (1) Knowledge Management (1) Knowledge Management & Law (1) Knowledge Transfer (1) Labour Market Dynamics (1) Labour Migration and Cross-Border Mobilities within ASEAN (1) Latest development in domestic tax codes (1) Leadership and Management (1) Leadership Studies (1) Lean Six Sigma (1) Leveraging Technology in Transportation & Logistics (1) Line Managers (1) Machine Learning (1) Management Information System (1) Management Studies (1) Manufacturing industry (1) Marketing (1) Market Research (1) Market Risk (1) Medical tourism (1) Meta-analysis and literature review methods (1) Model averaging (1) Motivation (1) Multidisciplinary Research (1) Narrative Transportation (1) Occupational Safety (1) Online Marketing (1) Operations Management (1) Organisational Behaviours (1) Organizational Exploitation (1) Organizational Paradoxes (1) Organizational Sustainability (1) Outsourcing (1) Panel data analysis (1) Personal Development (1) Political Economics (1) Portfolio Management (1) Positive Psychology and Well-being (1) Pre and Post Decisional Behaviour (1) Pro-environmental behavior (1) Professional identity: novice health care workers (1) Public Policy (1) Quantitative Research (1) Resource Orchestration (1) Retail Sector (1) Revenue Management (1) Revisit intention (1) Risk Forecasting (1) Risk management (1) Risk Management Analysis (1) Sampling & Survey (1) Scientometrics (1) Self-Motivation (1) Services marketing (1) Services Marketing & Recovery (1) Sharing Economy/Peer-to-Peer Model (1) Small Business Technology Usage (1) Smart Technology, Artificial Intelligence, Robotics, and Algorithms (1) Social Capital (1) Social Consciousness & Service Learning (1) Social Enterprise (1) Social Entrepreneurship (1) Social Marketing (1) Social media (1) Sovereign Credit Rating & Sovereign Debt Taking Behaviour (1) Space Tourism and Commercial Aerospace Ecosystems (1) Spiritual Intelligence (1) Stakeholder engagement (1) Stateless Persons and Refugees (1) Strategic Human Resources Management/li> (1) Strategic Marketing (1) Strategic Supply Chain Management (1) Strategy (1) Subjective Well-Being (1) Subsidiary-Headquarters Relationships (1) Supply Chain Governance (1) Supply Chain Risk Management (1) Supply Chain Risks Management (1) Supply Chain Strategy (1) Sustainability and Sustainability Reporting (1) Sustainability Communication (1) Sustainability Investing (1) Sustainability Reporting - Quality Assurance (1) Sustainable Development Goals (1) Sustainable e-service (1) Sustainable Livelihood (1) Sustainable Tourism, ESG, and Climate Crisis Mitigation (1) Sustainable Tourism/Marketing (1) Sustainable tourism development (1) Systematic Literature Review (1) Takaful (1) Teaching and Learning in Accounting Education (1) Teaching and Learning in Higher Education (1) Teaching of Sustainability (1) Technological marketing (1) Technology (1) Technology / technological innovation (1) Technology Acceptance (1) Technology Adoption and Usage in Supply Chain (1) Technology enhanced learning (1) Technology Innovation (1) Technology innovation adoption (1) Tech Startups (1) Time series econometrics (1) Time Series Modelling (1) Total Quality Management (1) Tourism and Hospitality Law (1) Tourism and travel (1) Tourism development and management (1) Tourism governance (1) Tourism marketing (1) Training Development (1) Transformative consumer behaviour (1) Valuation (1) Waqf (1) Web 2.0 Adoption (1) Well-Being and Happiness (1) Wellness Tourism (1) Workplace Relations Law (1) (-) Social Media Marketing (3) Facet Research Interests - Sunway Business School Professor Dr Koay Kian Yeik Assistant Head - Department of Marketing, Strategy & InnovationProfessor Sunway Business School [email protected] View Profile Dr Anuja Sandeep Chalke Lecturer Sunway Business School [email protected] View Profile Dr Loo Wee Hong LecturerProgramme Leader - BSc (Hons) Marketing Sunway Business School [email protected] View Profile
