Think Pieces

Activities / News

Empowering Communities: SET Students in Action for Planetary Health

By Assoc. Prof. Ir. Dr. Hoo Choon Lih (Steven)

The Community Service for Planetary Health course is not just about theory鈥攊t is about real-world application. Designed as a 鈥榣earn by doing鈥� initiative, this course provides students with the opportunity to actively contribute to the betterment of the Desa Mentari community.

Will Direct-to-Consumer (DTC) Kill Traditional Retail? The Future of Shopping Unveiled

By Dr Chuah Cindy & Dr Loo Wee Hong

For decades, traditional retail has dominated the shopping landscape. Brands relied on department stores, supermarkets, and third-party retailers to reach consumers. But today, a major shift is occurring.

The Silent Salesperson: Packaging as a Garment for Your Product

By Intan Abida binti Abu Bakar

Think of packaging as the clothing your product wears. It is the first thing customers see, and it speaks volumes before they even experience what is inside. Packaging is far more than just a container; it is a silent salesperson whispering promises of quality, convenience, and desirability.

Changing Skin - Innovative Business Strategies For The New Era

By Mr. Rafferty Hoo Wei Hoong

On 2 October 2024, Sunway Business School hosted an insightful panel discussion titled Changing Skin 鈥� Innovative Business Strategies for the New Era.

Reimagining Finance Education: Insights from LEGO庐 Serious Play庐 on Working Capital Management

By Dr Lianne Lee Mei Quin
Discover how FIN2014 Financial Management students transformed working capital concepts into hands-on learning with LEGO庐 Serious Play庐 (LSP). This engaging session combined creativity and experiential learning to redefine finance education.

The Resilience Partnership: A Collective Approach to Students鈥� Mental Health

By Belinda Fong Chong Lynn
According to the World Health Organization, one in seven adolescents experiences mental health issues such as anxiety and depression (WHO, 2024). As educators, we witness firsthand how these struggles affect students鈥� academic performance and their ability to cope with life鈥檚 demands. These鈥�

Stand Out, Stay True: The 3 Cs of Unforgettable Branding

In today鈥檚 crowded marketplace, standing out isn鈥檛 easy. Whether you鈥檙e a budding entrepreneur testing new products or a well-established company adapting to evolving trends, the key to making your brand memorable lies in a clear and thoughtful positioning strategy.

黑料社Features in Robocon Friendly Match

By Dr Richard Wong Teck Ken

ABU Asia-Pacific Robot Contest (Robocon) was founded by the Asia-Pacific Broadcasting Union (ABU) in 2002 as an Asian-Oceanian college robot competition to promote friendship among young people with similar interests while advancing engineering and broadcasting technologies.

Learning Engineering through Eggs: An Engineering Workshop for Villa International High School, Maldives

By Ir Dr Ng Lik Yin

The Egg Drop Challenge, organised for students from Villa International High School as part of their educational tour "Learning Beyond Walls," serves as an interactive and educational platform for the students to experience different aspects of engineering programmes.

Sunway Students Reach Quarter Finals at Robot Tempur 2024!

By Hunts Wong Han Xian

For some time, Sunway University鈥檚 Human-Machine Collaboration Research Centre (HUMAC-RC) has been sending undergraduate-led teams to National-level combat robotics competitions, organised independently by MyRobotz Enterprise since 2014.

Celebrating the Kampung Kira-Kira Community Project

By Assoc. Prof. Dr Jason Ng Wei Jian

The School of Mathematical Sciences is thrilled to introduce the full launch of the Kampung Kira-Kira Community Project!